Ask
Ask – others to join you in supporting St. Mark’s financially.
- Help St. Mark’s reach the Annual Fund goal each year.
- Communicate with a number of assigned classmates/prospects, through phone calls, emails, text messages, social media, and personal solicitation notes.
- Identify members of your class who may have the capacity to make a leadership gift, and communicate specific donor interest and concerns to the Advancement Office.
- Be familiar with the types of giving, giving societies, matching gifts, and office contacts who can provide additional information and support.
- Thank classmates who have made gifts through thank you notes, personal phone calls, or e-mails.
Phone
The Art of the Ask
The Four Steps to "Yes"
Key Points
- Make your own gift thoughtfully and early. You will add credibility to your conversation when you can share your own giving story.
- Personalize your conversation; listen to your classmate.
- Set aside dedicated time to call. Know your agenda and practice what you're going to say before the call.
- Visit St. Mark’s website to acquaint yourself with current updates from campus
- Follow up with your classmate and your staff contact.
Phrases for Asking
Consider these possible approaches:
Key Points
- The most effective approaches are those that come naturally to you.
- Practice what you're going to say - confidence is inspirational.
- When people list their reasons for giving, the number one response is “because I was asked.”
- The important thing is to ask, and with conviction and enthusiasm!
Being Successful in Challenging Conversations
Key Points
- Practice the phrases.
- The more comfortable you are with these responses, the more calm and confident you'll be when speaking to classmates.
- You're not asking for yourself; you're asking for St. Mark's.
Sample Messages
Ways to Give
