• Reflect thoughtfully on why St. Mark’s is important to you and deserving of alumni/ae support.
• Make your gift first, at the start of the fiscal year.
  
  • Doing so makes you more credible and successful.

2. Make the Ask Personal

• Listen- lead the classmate to talk about his or her St. Mark's experience.
• There are many ways to ask your classmates to join you in supporting SM. The most effective ways are the ones that come most naturally to you.
• When people list their reasons for giving, the number on response is “because I was asked”.
• The important this is to ask, with conviction and enthusiasm!

3. Have a Plan

• Know what you’re going to say before you reach out.
• There are four points to your agenda: connect (and confirm contact information), reminisce, ask, thank.
• Ask for a specific amount (based upon past giving) that is an increase over the last gift. Start higher rather than lower and wait for a response. Don't provide an easy out by suggesting a lower amount- allow your classmate to respond on his or her own.

4. Follow up

• Send a personal note of thanks.
• If the classmate prefers to think about the gift, agree on a specific follow-up plan and timeline.
• Make notes on your contact, reporting the gift commitment, relevant information about your classmate, and any questions for your staff contact.
• Treat sensitive personal and giving information with respect. Discuss with your staff contact only.