Phrases for Asking
Consider these possible approaches:
- Humor and inspiration
- “I get to make some easy calls along with the tough ones, everyone knows you’re a softy for St. Mark’s…”
- Join the group
- "A number of us have decided to commit gifts in the $X range and we would like you to join us…"
- Inspiration
- “Your name in the Annual Report as a X level donor will encourage others to follow your lead.”
- “I’m coming to you, on behalf of our class, because we need a core group of leaders to anchor our gift effort…”
- Humor
- “Our class giving goal this year is $1 million—but don’t worry, we’re only counting on your for half…”
- “ I hope you’ll give till it hurts, then give a bit more until it starts feeling good again…”
- Thanking the classmates into giving again
- “Your generosity to St. Mark’s makes me enthusiastic about volunteering. Thank you for your loyal giving. I hope you’ll continue that trend…”
- “ Your $X gift last year helped us reach our ambitious dollar and participation goals. Your leadership gift make a real impact. Thank you! This year….”
Key Points
- The most effective approaches are the ones that come naturally to you.
- Practice what you're going to say- confidence is inspirational.
- When people list their reasons for giving, the number on response is “because I was asked”.
- The important this is to ask, with conviction and enthusiasm!